The Complete List of Social Media Video

Anyone who’s dabbling in video marketing knows that it’s essential to stay up to date on the ever-changing social media video sizes across all platforms. But, we also know that it can be a time-consuming endeavor digging through each technical specification of every social network.

Guide for Social media Video Size: Social media has vast platform to create strong communication with your audience and a great way to share new ideas. Video content rules the realm of social media. Videos impact the heart (emotions) and mind (thinking) of people and therefore, they increase engagement like crazy. And it’s not just the quality that matters, the specifications, and dimension of your social media videos are equally important. The ideal video sizes on every platform are frequently updated in lieu of various social media marketing trends and other factors. Therefore, Admarkup brings you the latest social media video sizes cheat sheet for the major social media networks.

1. Social media Video Size For Facebook

The most popular social media channel is overflowing with amazing content and new tools for marketers every single day. Worldwide, there are over 2.13 billion monthly active users and growing and, with the ability to target your content to the exact niche that would be interested in your business. With Facebook advertising, you can find everyone (and anyone) you’re searching for.

Video posts get at least 59% more engagement than other post types.

There are numerous types of videos that can be shared on Facebook, each has a different dimension.

Shared social media Video Posts

Shared videos ‘autoplay’ in your News Feed. You see them all the time on your News Feed.

Shared videos are the most common form of videos on Facebook. These are the videos shared by your friends and marketers. Shared videos have an orientation of either landscape or portrait.

Facebook Shared Video Specifications

Video Dimension: 1080 x 1920 (Landscape and Square)
Aspect ratio for landscape: 16:9
Aspect ratio for portrait: 9:16
File Size: 4 GB (max)
Video Length: 4 Hours (max)
For mobiles, the aspect ratio is 2: 3 for both video orientations.
Find more information at Facebook help center

360° Videos

Facebook sure gives priority to the 360° videos, though they appear organically in the Facebook Feeds.

Record the video in 360° format, click the advanced tab, and set your default point of view and click the 360 Controls tab.

Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device.

Facebook 360° Videos Specifications

Maximum Video Dimension: 4096 x 2048 pixels
Aspect Ratio 2:1
Maximum Length: ½ hour
Maximum File Size: 1.75 GB
Video with 360 metadata embedded
File Type: MP4 container
Find more details at Facebook Help Centre

Facebook Social media Video Ads

Facebook video ads have the lowest CPC with an average CPC of $1.86.

Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads and marketers have to be careful about getting the right specs of each one.

Desktop Newsfeed Link Video

The Facebook Desktop News Feed Link video is similar to the shared videos as they live in the users feed and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.

Video Specifications

Video Dimension: 1280 x 720 pixels
Format: .MOV or. MP4 file
Landscape Aspect Ratio: 16:9
Square Aspect Ratio: 1:1
Duration: 120 minutes (max)
Video Size: 4 GB (max)
Find out more information at Facebook video ad centre

Carousel Video Ads

Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook

With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion that allows users to have more in-depth interaction with your service or product.

Video Specifications

Video Dimensions: 1080 x 1080 (Landscape and Square)
Square Aspect Ratio: 1:1
Max Video File Size: 4 GB
File Type: .MP4 and.MOV.
Video Length: 240 minutes (max)
Number of Cards: 2 to 10 (max)
Find more information at Facebook business centre

Collection Video Ads (for mobile)

The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products.

Video Specifications

Video Dimensions: 1200 x 628 (Landscape and Square)
Landscape Aspect Ratio: 16:9
Square Aspect Ration: 1:1
File Size: 4 GB (max)
Video Length: 120 mins (max)
Get more information at Facebook help centre

Canvas Social media Video Ads

This form of paid content gives the users a great deal of information on swiping and scrolling the mobile device. These ads do not have any character and text limits.

Video Specifications

Video Dimensions:1200 x 628 (Landscape and Square)
Landscape Aspect Ratio: 16:9
Square Aspect Ration: 1:1
File Size: 4 GB Max
Video Length: 120 mins max
Get more information at Facebook help centre

Slideshow Video Ads

With slideshow video ads, ad makers and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.

Video Specifications

Video Dimensions:1200 x 720 (Landscape and Square)
Landscape Aspect Ratio: 16:9
Square Aspect Ration: 1:1
File Size: 4 GB Max
Video Length: 120 mins max
Get more information at Facebook help centre

Read: How to Use Facebook Live Video for Your Business?

2. Social media Video Size For Instagram

Since its inception in 2015 Instagram video ads have come a long way. The latest statistics showed that, about 5.2 million people viewed brand-created Instagram videos.

Interesting!

Advertising on Instagram is definitely worth investing in your resources. Let’s discuss the specifications of the various Instagram Ad videos.

Instagram Feed Videos

Grab your audience attention with captivating videos, while they scroll down their Instagram feeds. These videos are an interesting and fun way to keep the audience glued to your brand. The three different formats of Instagram videos are Square, vertical, and landscape.

Video specifications

Video Dimensions: 1080 x 1080 pixels (max)
Landscape Aspect Ratio: 1.9:1
Square Aspect Ratio: 1:1
Vertical Aspect Ratio: 4:5
File Size: 4 GB (max)
Video Length: 60 seconds (max)
Find more information at Facebook business centre

Carousal Video Ads

The small dots below the image indicate that there are more than one images; creating a step-by-step tutorial detailing the product features and usage.

Video Specifications

Video Dimensions: 1080 x 1080 (max)
Aspect Ratio: 1:1
Video Length: 60 seconds (max)
File Type: .MP4 & .MOV
File Size: 4 GB(max)
Number of Cards: 2 to 10 (max)
Find more information at Facebook business centre

Instagram Stories Ads

Engage your audience with compelling storytelling using the Instagram stories feature. Instagram stories contain up to 6 images and they disappear after 24 hours from your Instagram feed.

Video Specifications

Video Dimension: 1080 x 1920
Aspect ratio: 9:16
File Size: 4 GB (max)
Video Length: 15 secs (max)
Find more information at Facebook business centre

If you are further looking to schedule your Instagram posts, check out our curated list of the best Instagram marketing tools.

3. Social media Video Size Cheat Sheet For Twitter

Currently valued at $16 billion, total ad engagements on Twitter are 91% year-over-year. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.

Twitter In-Feed Video

You can upload the in-feed video content in the landscape and portrait formats directly on Twitter. While these specific formats cannot be shared through YouTube and Vimeo links, Twitter provides easy ways of sharing organic content. For paid content videos ads too, you can use the same specs as follows.

Video Specification

Video Dimensions: 1280 x 1024 (max)
Aspect Ratio: 1:2:39 to 2:39:1
Video Length: 140 seconds (max)
File Type: .MP4 (web) and .MOV (mobile)
File Size: 512 MB(max)
Find more information at Twitter Help Centre

4. Video Size For YouTube

More than 500 hours of videos are viewed on Youtube everyday

From learning how to boil an egg, finding the latest music video, live streaming, to renting movies and watching TV, you can do it all on YouTube. And that goes for both video consumers and creators. If you’re looking for pixel-perfect dimensions for your next video, you’ve come to the right place.

Standard YouTube Video

The best format which gives high-quality videos for uploading on Youtube, is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

Video specifications

Video Dimensions: 426 x 240 (min.), 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160 (max).
Aspect Ratio: 16:9 or 4:3
Video Length: 12 hours (max)
File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
File Size:128 GB (max)
Find more information at Google support centre

Display Ads

Display ads appear in the search results or in the right column when watching a Youtube video.

Video specifications

Video Dimensions: 426 x 240, 640 x 360, 854 x 480,1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160.
Aspect Ratio:16:9 or 4:3
Video Length: 12 hours (max)
File Type:.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
File Size:128 GB(max)
Find more information at Google support centre

Video ads (in-stream)

Display ads appear in the search results or in the right column when watching a Youtube video.

Video specifications

Video Dimensions: 426 x 240 (min.), 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160 (max).
Aspect Ratio:16:9 or 4:3
Video Length: 12 hours (max)
File Type:.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
File Size:128 GB(max)
Skippable video ads – max length is 12 hours( can be skipped after 5 seconds)
Non-skippable video ads – max length is 15-20 seconds( 30 seconds in some areas)
Mid-roll video ads – minimum length is 30 seconds
Bumper video ads – max length is 6 seconds
Find more information at Google support centre

5. Video Size For LinkedIn

While LinkedIn has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly.About 54 % of senior work executives share video content with colleagues at least once a week. LinkedIn still does not offer video ads, but video content on LinkedIn is expected to grow in future.

LinkedIn Shared Videos

You can upload videos on LinkedIn only in the form of shared videos.

Is that it?

Well, no.

LinkedIn gives you the option to share Youtube links in shared posts and in LinkedIn Pulse articles.

Video specifications

Video Dimensions: 4096 x 2304 (max)
Aspect Ratio: 1:2:4 or 2:4:1
Video Length: 10 mins (max)
File Type: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
File Size:5 GB(max)
Find more information at LinkedIn Help Centre

If you are further looking to schedule your LinkedIn posts, check out our curated list of the LinkedIn marketing tools.

Read: How to Draw Attention of Potential Customers via LinkedIn Group?

6. Video Size For Snapchat

Are you one of the billion viewers seeing videos on Snapchat?

A favorite with the younger generation, Snapchat has grown bigger than Twitter and Pinterest, though it is a much younger platform.

55% of Snapchat users report that they follow one or more brands or businesses on the platform

So if you want to leverage the power of Snapchat for your video marketing campaigns, you should also be aware of the video specifications.

10-Second Video

This video format is the basic way in which users communicate on the platform. Yet, as a marketer, you can post videos to showcase the products and latest events in your business.

Let’s get started.

Video Specifications

Video Dimensions: 1080 x 1920
Aspect Ratio: 9:16
File Size: 32 MB (max)
Video Length: 3-10 seconds (max)
Get more information at Snapchat business help centre

Long-Form Video Ads

Long-form videos are the only format that Snapchat offers for paid ad formats. But, there are opportunities galore to add a video to Snapchat’s discovery option. You have to explore this social media network to ascertain how it can be best suited for your video ad campaigns.

Video Specifications

Video Dimensions:1080 x 1920
Aspect Ratio: 9:16 / 16:9
File Size: 1 GB (max)
Video Length (no max limit) : 15 seconds (minimum)
File Type: .MP4 or .MOV
Get more information at Snapchat business help centre

7. Video Size For Pinterest

On Pinterest, users cannot upload their own videos, but they can share Youtube and Vimeo links. Pinterest offers two ad formats for a single video ad format.

Long-Form Video Ads

The two formats for Pinterest Promoted videos are – square and vertical. While they are almost the same, they have some unique dimensions.

Video Specifications

Square Video Dimensions:600 x 600
Vertical Video Dimensions: 600 x 900
Square Aspect Ratio: 1:1
Vertical Aspect Ration: 9:16
File Size: 2 GB Max
Video Length: 30 mins (max)
File Type: .MP4 and .MOV
Get more information at Pinterest Help Centre

Read: How To Use Pinterest To Increase Traffic To Your Blog

8. Video Size Cheat Sheet For TikTok

TikTok brought a revolution in the video marketing aspects, showcasing the true potential of short videos. You can participate in challenges and give your brand a personalized touch.

Organic Videos

These are the usual TikTok videos that viewers might come across in their feeds if they are following you. Brands use them for duet challenges and daily posting.

ThThese are the usual TikTok videos that viewers might come across in their feeds if they are following you. Brands use them for duet challenges and daily posting.

Video Specifications

Video Dimensions:1080 x 1920
Aspect Ratio: 9:16
File Size: 287.6 MB (max)
Video Length : 60 seconds
File Type: .MP4 and .MOV

Feed Ads

If you have found your niche audience on TikTok, utilize feed ads and resort to paid ads. They will boost your reach to a wider range of audiences and increase your engagement metrics considerably.

Video Specifications

Video Dimensions:1080 x 1920
Aspect Ratio: 9:16
File Size: 500 MB (max)
Video Length : 60 seconds
File Type: .MP4 and .MOV
Get more information at Pinterest Help Centre

Advertising: If you want to advertise your videos on that platform, you need native videos. It doesn’t make business sense to drive Facebook ads traffic to a YouTube page, where you lose tracking capabilities.

Suggested videos: When consuming video on a social media platform, users are presented with an option to watch related videos when the current video ends. This can be a powerful way for people to discover your content that’s similar to something else they were watching.

Facebook boasts of having 8 billion videos views on their platform everyday. With Instagram stories getting 500 million views – Facebook knows videos are the most engaging piece of content.